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Marketing and Digital Communications

BBA

Bachelor of Business Administration

In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands

Marketing and Digital Communications at EUC

The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy. Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.

The program focuses on practical, real-world assignments and exercises, which cultivate teamwork, communication and analytical skills. Our students are supported and encouraged to gain experience through placements and internships during their studies.

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Program Summary

Languages: English

Duration:4 years

Mode of Study:On Campus

ECTS:240

You may be also interested in:

Business Studies - Bachelor Degree

Business Studies - Bachelor Degree Online

Accounting - Bachelor Degree

Our graduates work in:

Advertising
Digital Marketing
Media Planning

Social Media Communication
Public Relations

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Admission Process

Scholarships and Financial Aid

Student Housing

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Erasmus+ Exchange

Marketing and Digital Communications students participate in the Erasmus+ exchange program where they study for one or two semesters in a partner university in one of the member states of the European Union. The EUC Erasmus Office coordinates and supports participants throughout the process. Funding is provided by the Cyprus Erasmus National Agency and supports travelling and living expenses. EU and Non-EU nationals are eligible to participate in the Erasmus+ student exchange program.

PEAK

The Business students are introduced from an early stage into the world of start-ups and spin offs at the Annual Entrepreneurship Boot camp organized by EUC-PEAK (Performance Enterprise Accelerator and Knowledge Innovation Center). EUC-PEAK targets to become a hub for research and aims to support and accelerate efforts of Entrepreneurship, Business Innovation and Knowledge Transfer.

View past version of the program.

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Degree Requirements		ECTS
General Education Requirements		30
Business Core Requirements		102
Major Requirements		78
Major Electives		12
Free Electives		18
Total Requirements		240
General Education Requirements		30 ECTS
English and Communication		18 ECTS
Code	Course Title	ECTS
COM215	Public Speaking and Human Communication	6
ENB220	Writing for Business Studies*	6
ENB230	Business Communication in English	6
Humanities & Social Sciences		12 ECTS
Code	Course Title	ECTS
N/A	Psychology, Sociology, Languages**	12
Business Core Requirements		102 ECTS
Code	Course Title	ECTS
BUS100	Introduction to Business	6
BUS210	Numerical Methods and Applications in Business	6
BUS220	Innovation and Entrepreneurship	6
BUS230	Computer Applications for Business	6
BUS400	Strategic Management	6
BUS405	Undergraduate Thesis	12
MAR100	Introduction to Marketing	6
MGT100	Principles of Management	6
MGT150	Organizational Behavior	6
AEF110	Introduction to Financial Accounting	6
AEF125	Introduction to Managerial Accounting	6
AEF100	Principles of Microeconomics	6
AEF115	Principles of Macroeconomics	6
AEF135	Essentials of Financial Analysis	6
AEF320	Corporate and Business Law I	6
AEF105	Business Statistics	6
Major Requirements		78 ECTS
Code	Course Title	ECTS
MAR110	Social Media & Marketing Communications	6
MAR130	Advertising and Sales Promotion	6
MAR200	Marketing Research	6
MAR220	Emerging Issues in International Marketing	6
MAR230	Consumer Behaviour	6
MAR225	Professional Selling	6
MAR330	Direct Marketing	6
MAR335	Digital Marketing	6
MAR360	Public Relations Management and Practice	6
MAR450	Integrated Marketing Communications Strategy	6
MAR410	Digital Communications Strategy	6
MAR415	Customer Engagement	6
MAR420	Simulation in Digital Marketing	6
Major Electives		12 ECTS
Students must choose 2 Electives from the below:
Code	Course Title	ECTS
MAR350	The Art of Persuasion	6
MAR355	Brand Management	6
MAR430	Internship in Marketing Communications	6
MAR435	Contemporary Advertising Practice	6
MAR440	Marketing of Services	6
Free Electives		18 ECTS

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Marketing and Digital Communications

Program Summary

Interested in applying?

Admission Process

Scholarships and Financial Aid

Student Housing

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Marketing and Digital Communications

Program Summary

Interested in applying?

Admission Process

Scholarships and Financial Aid

Student Housing

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