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Marketing and Digital Communications

BBA

Bachelor of Business Administration

In a world of Followers and Influencers, Big Data and Segment-of-One marketing, organizations need people who can help build brands

Marketing and Digital Communications at EUC

The Marketing and Digital Communications degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy. Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.

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Program Summary

Languages: English

Duration:4 years

Mode of Study:Online

ECTS:240

You may be also interested in:

Business Administration - Master Degree

Business Studies - Bachelor Degree (Online)

Public Administration - Master Degree ( Online)

Our graduates work in:

Advertising
Digital Marketing
Media Planning

Social Media Communication
Public Relations

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Admission Process

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5 Stars Distinction for Online Learning

European University Cyprus has received the Five Stars distinction in the area of Online Learning on the QS TOP UNIVERSITIES (QS Stars University Ratings) rating of institutions around the world. This rating of excellence was achieved with high scores for student-faculty engagement, student services and technology and for commitment to online learning. Through rigorous and independent data collection and analysis of performance metrics, European University Cyprus also received Five Stars in Teaching, Employability, Global Engagement, Diversity/Equality/Inclusion and MD Medicine.

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Degree Requirements		ECTS
General Education Requirements		30
Business Core Requirements		102
Major Requirements		78
Major Electives		12
Free Electives		18
Total Requirements		240
General Education Requirements		30 ECTS
English and Communication		18
Code	Course Title	ECTS
COD215	Public Speaking and Human Communication	6
EBD220	Writing for Business Studies*	6
EBD230	Business Communication in English	6
Humanities and Social Sciences		12
Code	Course Title	ECTS
N/A	Psychology, Sociology Languages**	12
Business Core Requirements		102 ECTS
Code	Course Title	ECTS
BUD100	Introduction to Business	6
BUD210	Numerical Methods and Applications in Business	6
BUD220	Innovation and Entrepreneurship	6
BUD230	Computer Applications for Business	6
BUD400	Strategic Management	6
BUD405	Undergraduate Thesis	12
MRD100	Introduction to Marketing	6
MGD100	Principles of Management	6
MGD150	Organizational Behavior	6
AED110	Introduction to Financial Accounting	6
AED125	Introduction to Managerial Accounting	6
AED100	Principles of Microeconomics	6
AED115	Principles of Macroeconomics	6
AED135	Essentials of Financial Analysis	6
AED320	Corporate and Business Law I	6
AED105	Business Statistics	6
Major Requirements		78 ECTS
Code	Course Title	ECTS
MRD110	Social Media & Marketing Communications	6
MRD130	Advertising and Sales Promotion	6
MRD200	Marketing Research	6
MRD220	Emerging Issues in International Marketing	6
MRD230	Consumer Behaviour	6
MRD225	Professional Selling	6
MRD330	Direct Marketing	6
MRD335	Digital Marketing	6
MRD360	Public Relations Management and Practice	6
MRD450	Integrated Marketing Communications Strategy	6
MRD410	Digital Communications Strategy	6
MRD415	Customer Engagement	6
MRD420	Simulation in Digital Marketing	6
Major Electives		12 ECTS
Students must choose two (2) electives from the below:
Code	Course Title	ECTS
MRD350	The Art of Persuasion	6
MRD355	Brand Management	6
MRD435	Contemporary Advertising Practice	6
MRD440	Marketing of Services	6
Free Electives		18 ECTS

*Students take the English Placement Test of the University and based on their results they take the EBD220 course. Students who do not meet the level of English of EBD220 can alternatively register in lower level English courses, which will enable them to achieve the expected English level.
**Students will have a choice of Greek, German, French, Spanish, Russian. If a Language Elective is chosen, then the Students must complete both language levels.

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Marketing and Digital Communications

Program Summary

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Admission Process

Scholarships and Financial Aid

Student Housing

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Marketing and Digital Communications

Program Summary

Interested in applying?

Admission Process

Scholarships and Financial Aid

Student Housing

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